The afternoon of March 19, 2010 China Yiwu Cultural Products Trade Fair provincial preparatory meeting held in Hangzhou. Zheng Jiwei, deputy governor to attend the meeting called on all localities and departments go all out to put the current ICIF the preparation and organization to ensure the success of exhibition activities, in order to accelerate the construction of a big cultural province, promoting cultural development and prosperity to make new contributions .
Deputy Minister of Provincial Party Committee Propaganda Department of Wu Tien-line, Provincial Department of Culture director Yang Jianxin, provincial relevant departments and 11 to the municipal government leaders in charge and Man Kwong new bureau, the city leader Ho Mei-hua, CHEN Xiu Xian, attended the meeting. What the United States and China, reported on preparations for 2010 ICIF situation, Wu Tien-line, Jian-Xin Yang made a speech respectively.
Zheng Jiwei said ICIF do the preparatory work, preparation and a good grasp of the organization should focus on four aspects. A breeze to do a good job investment. It is necessary to highlight the characteristics of participating enterprises fully reflect the local traditional culture and the most representative of the process, while multi-organization in line with international market demands and trading volume of cultural products, but also focus on improving the quantity and quality of exhibitors, with emphasis for the National as well as national and regional economic and trade exchanges, organizing domestic and overseas businessmen, foreign trade companies, distributors and other participants of cultural products procurement, to achieve win-win cooperation. Second, we must do a good job marketing campaign. To continue to strengthen publicity and active trading of cultural products and cultural innovation and development of theme, make full use of domestic and foreign businessmen, and media resources, planning of the special characteristics and effectiveness of promotional activities to create a good atmosphere, expand ICIF influence. Third, we must do a good job mounting of security. The current scope and content of ICIF exhibitors there are some adjustments and expansion were also made to upgrade part of the exhibition features, taking into account the needs of exhibitions and talks, we must do a good job booths set up work to strengthen the exhibition service assurance. Fourth, we should do security work. The parties concerned to strengthen the safety precautions and improvement of various contingency plans to do exhibitions, travel, food security, protect intellectual property rights, to ensure foolproof security arrangements.
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